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Thursday, March 29, 2012

Runway at "ELEGANCE" by EVA CHEN

It was another event by Vernard Goud from LUVNGRACE Entertainment, and I was invited to shoot at the event.  Vernard's events always have all sorts of things going on, and involves a fusion of a variety of elements of culture and art.  Featuring Eva Chen's "Elegance" collection, commercial photographer Erich Saide, Golden Brush Art: Bill Higginson + Richard Ma and Diane Reyes + Carole Lagimodiere, Make Up Artist Alysia Hamilton, and a bunch of other people and things going on.

I haven't done any fashion shows in a long time since I was busy on assignments shooting film.  I even missed Vancouver Fashion Week this year, so I was looking forward to coming out to this.

Eva Chen's been showing for her awesome style at various events, so if you follow fashion you probably seen some of these already.

Included are a few photos from the event.

See the full set at FLICKR here!

Nerd Stuff Below

I didn't bring the right camera or the lens, but I did bring a flash... which I didn't use.  Everyone else was using one but there was really weak background lights with an unbalanced exposure down the runway.  If I used a flash, the background will just turn black from the auto exposure (except for that sweet spot at the end), shutter drag is questionable with the flashes going off from other photographers, and shots will look inconsistent at different parts of the runway.  I preferred the environmental directional lights.


Canon 5DII, Canon 24-205 f/4, Canon 580EXII.  That's it.  Normally I'd bring the 7D for a fashion show (particularly at a low light venue) because of the lightning fast autofocus.  I'd normally bring the Canon 70-200 f/2.8 as well for the range for the close-ups.  I didn't because I thought I'd be doing more group shots, and I didn't want to swap lenses, and this wasn't for an assignment, so I didn't feel too particular about over performing.

That's why the photos look a bit like phone camera pics I suppose.  24-105 is a pretty good lens... for video, but for photo it looks like crup wide open.  I shot these at 1/100s at iso-1250 and f/4.

1 comment:

  1. Your nerd stuff is my favourite bit.